Founded in 1982 in Malaysia, Julie’s has grown into a household staple for quality biscuits and snacks today. Julie’s actively inculcates conscious business principles in its practices. In 2011, Julie’s launched Share the Love, a corporate social responsibility initiative, which was aimed at pay tribute to the unsung heroes within the community. Share the Love saw Julie’s staff members reaching out to the community to honour the often-neglected work from various occupations. Following the Share the Love movement, an internal funding program, The Love Fund, was established to support Julie’s staff members who have personally, or whose families have, encountered medical emergencies.